The second of these problems was a clear lack of direction and identity in the face of increasingly fierce competition. Premiere Elements of course had regular upgrades to keep pace with technical changes and occasionally a feature was pulled out of the Pro version and thrown into Elements to make it look like someone was still interested.
This was probably because of superior marketing and a lack of competition rather than the software being anything astounding to write home about!ĭon’t get me wrong here, it was always a quite serviceable product and got the job done but over time it began to suffer from two main problems.įirst of these was that it was quite obvious Adobe were focusing on the pro end of the market with Premiere Pro and that’s where the development energy was being invested. In fact, “back in the day” Premiere Elements seemed to rule the world of consumer video editing.
Adobe Premiere Elements was first released in 2004 in response to the increasing access the average consumer had at that time to digital video.
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